All parts of our lives have been basically developed by the internet. This covers how we interact with friends, family, co-workers, businesses, customers, and etcetera. This is a newly developed technology which has now taken the place of traditional marketing. It has gain popularity and grown so huge that businesses and brands now invest more on it than the traditional marketing. When we talk of web marketing, we are equally talking about online marketing, if we extend it to digital marketing; it will include SMS, electronic billboards, and etcetera. As a business or brand, you have to understand the great value Internet offers to you, providing you with interactive opportunities to connect with present customers and attract new buyers of your products or services. You have to take the advantage of reaching out to a greater number of potential buyers of your products and services over the Internet by refining your online marketing efforts now with our online marketing campaign. Computronix online marketing covers a broad category of advertising that takes various forms, but generally any of your marketing activity carried out on the Internet. This service will be much cheaper and effective for your marketing. Other Outlets like official websites or paid search marketing are cheaper than what a major television or radio advertising campaign would have cost your business. Your company will have the opportunities to profile your customers. We will empower you with the interactive space of the Internet to simplify your company’s capability to track, store and analyze data about a customer’s demographics, personal preferences, and online behaviour. This data will allow you, as the advertiser to make available a more personalized and relevant advert experience for your customer.
- Types of Web Marketing
- Display Advertising – The use of banner adverts and other graphical advertisements to market products and services of your company on the internet. This will involve the advertising on websites or apps or social media via banners, texts, images, flash, video, and audio. This will present advertisements and brand messages to website visitors.
- Search Engine Marketing (SEM) – The use of search engines to help link users with the products and services they are most interested in. This can be paid by your company to get preferential ranking in a list of search results known as SERP.
- Search Engine Optimization (SEO) – An organic way for your company to improve their visibility on search engines. Computronix can get your business or brand to top ranking position on major search engines.
- Social Media Marketing – The use of websites like Facebook, Twitter, YouTube, Google+, Instagram, WhatsApp, LinkedIn, Pinterest, Messenger, to connect with customers on the internet.
- Email Direct Marketing – Communicating with your customers through the use of carefully designed emails, after they must have subscribed through e-newsletter on your business website.
- Referral Marketing – The use of internet channels to encourage consumers to recommend products to their friends and families.
- Affiliate Marketing – Working with other businesses to make it easier for consumers to shop for products online.
- Inbound Marketing –We can boost your company’s web presence by adding unique content like blogs, games, and tutorial videos to attract more customers to your website.
- Video Marketing – We can use web videos for promotional purposes on your websites.
- Content Marketing-In this type of web marketing, we shall concentrate on creating, publishing and distributing content for a targeted audience on the web.
- Influencer Marketing-A form of marketing in the social media by social media influencers. This is a testimonial advertising.
- Content Automation-This is all about automating and regularly updating every step of the content lifecycle.
- Campaign marketing-This is an advertising campaign in which a group of people can bring their ideas, beliefs, and concepts into one huge media base.
- Data-driven marketing-This can assist marketers to acquire insights and trends based on in-depth analysis information from numbers (quantitative results).
- E-commerce marketing-This is popularly known as electronic commerce, which is the activity of buying or selling of your products or services online.
- E-Books– This will come up as an electronic version of a printed book. It can be read on desktop, laptop, Smartphone, iphones, and tablet PC.
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